Lead generation is at the heart of all businesses. Entrepreneurs and marketers are constantly on the lookout for new and improved ways to enhance their lead generation strategies.
Building a strong base of customer leads is crucial for every business. Numerous digital marketing tools have surfaced over the years to aid in the process. Each of these tools plays a major role in putting together an effective lead generation strategy.
The number of Internet users worldwide has been found to be 3.5 billion. If your business relies primarily on local customers, chances are, your potential customers are a part of this figure. Here are some effective strategies that can help you generate more leads through your digital marketing efforts.
Request for Reviews
The power of online reviews is immense. Did you know that 88% of customers trust online reviews as much as personal recommendations?
Consumers have increasingly been turning to online referrals before making a purchasing decision. One of the best ways to leverage this is by asking for reviews from your existing customers. You can ask your customers to fill up a short form on your website for this purpose.
In addition to that, you can claim your business’s listing in top review sites and ask your customers to post a review there. More the number of positive reviews, better will the prospects for your business.
Conduct Online Contests with Special Offers
A special offer works as a bonus to motivate a person to take action. If you plan on conducting a contest, you can consider offering a discount to the consumer who wins it. Additionally, you can also provide an offer at the end of a survey or a request for review.
The offers can be as simple as a discount on a product or a service that your business provides. For example, if you have a car dealership, a discount on private number plates can be quite effective. A gift certificate can be used as well.
Such campaigns can be highly effective in attracting new leads for your business.
Leverage Social Media
With 2.1 billion active social media users, this platform is a goldmine for lead generation. Most of your potential customers are quite likely to be on social media. Therefore, leveraging social media should be given maximum priority.
For example, you can consider investing in engaging content and posting them on various social media sites like Facebook, Twitter etc. Instagram can also be used to post pictures and short demo videos of your products etc.
There are numerous ways to increase social media engagement for your business. Social media sites provide marketers with an opportunity to initiate interactions with customers. Additionally, this also helps in building credibility and trust.
Create a ‘How-to’ Guide
Many consumers may be confused with the services and products that your business offers. This is where a ‘how-to’ guide becomes relevant. It simplifies the information that you wish to convey to your existing as well as potential customers. A complex process can be broken down into simple steps to help your customers understand it easily.
You can consider creating an engaging blog post for this purpose. You can post an infographic, an article or even an e-book. A short video can also be highly effective. It is advisable to include a call-to-action at the end of the blog post or the video leading to the relevant page of your website to enable customers to take action.
Focus on SEO Strategies
Organic search is one of the most vital source of traffic for businesses which primarily relies on the proper utilisation of the right keywords. Therefore, it is important to have strong keywords in your website’s landing pages that rank well in Google search results.
You can also consider focusing on PPC (Pay-Per-Click) campaign to see immediate results. Google AdWords is highly effective for this purpose. You can choose specific keywords and pay only when someone clicks on them to go to the relevant landing page. Depending on the performance, you can adjust your budget.
These strategies are highly effective in generating valuable leads for your business. That being said, it is important to track the results of your efforts and adjust them accordingly to ensure that favourable results are generated from the strategies that you implement.
Source: Business Zone, article by Kent Charlie (http://www.businesszone.co.uk/community/blogs/kentcharlie/effective-ways-to-generate-leads-through-digital-marketing)