Snapchat has been getting a lot of attention as of late, especially now the company is valued at US$18bn. But are people overlooking the company’s most valuable advantage? Snapchat Stories is a feature very few people seem to be talking about, yet some people feel it is the platform’s biggest asset.
What Is The Big Deal With Snapchat Stories?
People who have never used the Snapchat platform are probably not even aware of their Stories feature, albeit it is quite enjoyable to use. Not everybody’s life is spread out all over social media and sharing platforms, but for content creators and industry experts, Snapchat Stories is well worth exploring.
Reaching one’s followers through photos and videos in an intimate matter is the primary purpose of Snapchat Stories. Rather than platforms such as Twitter and Facebook, where content often gets lost in the sea of other information people share with the rest of the world, Snapchat Stories creates a direct link between the content creator and their follower.
But there is more to Snapchat Stories than just that, as the platform also knits everything shared in the past 24 hours together into one cohesive story. Such a valuable feature should not be overlooked by any means, yet not everyone seems to be aware of this addition. Granted, not everyone will find it very useful, but it opens up exciting opportunities.
Sharing the same content on any other social platform will force people to scroll through everything one has shared for that day. Very few people will bother to do so, as it can be a very tedious experience, to say the least. Snapchat Stories seems to make it a lot easier to do so, and many users have taken a liking to the concept.
Although this platform is not the best place to share links to written stories, there is a lot of value to be found in Snapchat Stories. Moreover, it is rather difficult to build a following on Snapchat compared to other social networks these days. But it can be well worth exploring for people who want to connect with their friends and followers.
Source: The Merkle. Article by JP Buntix (http://themerkle.com/snapchat-stories-is-a-valuable-one-to-one-communication-tool/)