online-shopping5

5 Tips To Get More Customers To Your Store And Boost Your Revenue

Have you ever wondered: How to get more customers to my store, and how to make them buy my stuff?

Every year thousands of online retailers visit Chicago to attend the Internet Retailer Conference & Exhibition (IRCE) to answer these questions, learn from ecommerce experts about latest trends and technology, and see where the industry is heading.

One thing is clear – ecommerce is big, and it keeps growing. Shoppers in the USA spent $341.7 billion on retail purchases on the web in 2015.

And consumers still spend most on Amazon, Ebay, Walmart Stores and other giant retailers. But here’s a fun fact:

The world’s largest merchants experienced the slowest growth since 2009. Because small, niche retailers are now taking a part of the market, offering specialized, more personalized and original products for small market segments.

This is the best time launch your own online store, if you haven’t already done that. Now, if you already have your own store, here are the main takeaways from the IRCE conference to take your business to the next level.

  1. Boost conversions by 12% / second by increading your page load

People hate slow web pages.

Now, consider the patience of a customer:

Users expect pages to load in two seconds, and after three seconds, up to 40% of users will abandon your site.

Etsy conducted an experiment and decreased their mobile page speed by less than a second, and their bounce rate increased by 12%.

And it gets worse:

According to a study, 250 milliseconds more or less of a page’s load time is what either keeps your customer on your page, or makes them go to your competitor.

So if you want people stay on your store, go to Google Page Speed, Pingdom, or install Yahoo Yslow, and test your page speed. And if your page takes longer that 2 seconds to load, you might want to make some changes.

The easiest way to start – make sure your product images are optimized for the web. Here’s how:

  1. Unless you need a photo with a transparent background, reformat your .png images to .jpg –.png images are usually “heavier” and take longer to load.
  2. Resize your images – don’t use a 1000x1000px image in a 100x100px spot
  3. Compress your photos – try TinyPNG to save megabytes without compromising on quality
  4. Add the lazy load option – it means that loading of some images will be delayed until the point where they’re needed.

Or, consider removing something from your website entirely. Ask yourself:

Are all photos needed, do they all help your customers make their buying decisions? What happens when you take some parts of the page out?

Try and test that! Less is more in many cases – taking out the unnecessary might both improve page load and boost conversions.

Now when your images are optimized, all the unnecessary is removed, and the page works seamlessly, the next step is to:

2. Get visible on Google, then convince shoppers with rich product descriptions

When users Google a product you sell, two things can happen: They can find you. Or they can find your competitor.

Want to win in this duel?

  • First, check your site’s search performance with Google Webmaster tools. (If you’re not using this tool, you definitely should – a site that’s active in Webmaster Tools has a better shot at being fully indexed and ranking well.)

Webmaster Tools allows you see which pages have been indexed, your most popular keywords, and much more. What you should start with is check if your site is healthy – that it doesn’t have any crawl errors or other critical issues that would prevent Google from finding your site.

 

  • Next step – add useful content on your product pages. Google wants you to have rich, catchy, user- and SEO-friendly product descriptions that include relevant keywords.

There are various tools to find keywords for your product descriptions, including:

Google Keyword Planner that you can use to search for keyword ideas and find phrases related to your product and brand. (It’s free!)

Ahrefs that lets you not only find new keyword ideas, but also find keywords your competitors are ranking for in search engines, then use these keywords in your copy. (From $99/month)

  • Another way to find effective long-tail keywords for your product descriptions is:

Using Amazon autosuggest: Amazon is the second biggest search engine after Google. Similar to Google, when you start typing something into its search box, it shows the most popular search terms. It shows you what products and using what words real people are typing in when they’re looking to buy a product that you are selling.

So you don’t have to guess anymore. You can use these suggested search terms, and use them when writing about your products on your store.

Use the same method on Google Search to find even more relevant keywords for your copy.

When you have all these keyword ideas from the Google Keyword Planner, Ahrefs, Amazon Autosuggest, Google Search and other tools, it’s time to start writing.

Many think that product descriptions are for Google, but the truth is: It’s not Google you have to convince to order from you, it’s the buyer. So invest time and effort in unique, well-written product description. Prewritten templates for products might work well, but what Google (therefore, you too!) wants is unique content on every page that doesn’t duplicate.

So focus on useful content for your store visitors, and it will pay back. If you still doubt that, here are some stats: 88% of shoppers say product content helps them make their purchase decisions.

The higher quality and the more useful your content is, the more likely users will leave your store with a purchase.

  • Finally – just because you have great products and product descriptions on your page doesn’t mean they will be discovered. So you have to promote your content and get quality backlinks.

Here are some ways you can find link-building opportunities:

Use Mention to see what brands are already talking about your products and your brand, but are not linking to your store. Then contact them and ask them to do that.

Try Moz’s Open Site Explorer to find inbound links to the page and analyze the linking pages. Consider pitching sites that have already written about you, offering new and interesting content.

When your products can be found on Google and traffic to your store increases, it’s time for the next step:

3. Increase the number of purchases by 64% with product videos

Here’s what you should do if you want even more people to leave your store with a purchase: Add product videos.

The truth is: Shoppers today want more info with less effort. They expect rich product information through visual online experiences – something as close to being in-store as possible.

A study even shows that 64% of shoppers are more likely to buy something after watching a video. That’s because videos are concise, information-rich, and all that’s required of users is clicking a play button.

Want to know the secret of a product video that sells?… In the first 20 seconds make it clear why your product is worth buying. Highlight the benefits of having the product in the very beginning of the video. When you’ve caught the viewer’s interest, you can continue with features and other specifics.

There are many services that can help you with great quality videos. Here are some of them:

  • Demoduck – they make awesome live-action and animated explainer videos
  • Voicebunny– offers voice-overs by professional voice actors
  • Fiverr– a place to find people with the skill, perfect if you’re on a tight budget

4. Add social proof with reviews

High quality photos, videos, and product descriptions are a must, but sometimes it might not be enough to sell your product. You need to add social proof. That is, reviews.

72% of online shoppers trust consumer opinions online.
90% of buyers report being influenced by online reviews.
75% of all people are rationalizers, which means they’re looking for unbiased facts and opinions to help them make their decision.
People tend to spend 31% more when a company has excellent ratings and reviews.

So it’s worth investing some time to gather reviews from your happy customers.

All you need to do to get those positive reviews is: ask. Not asking typically gets you a 50/50 result, while asking for reviews yields an 83% positive average review rate.

You can also use tools like Yotpo that help to get more ratings for your store and products.

But you know what’s even better than a review on a product page?A video review. They are more trustworthy, and more persuasive.

So when your best customer gives you perfect feedback, ask for a video review. Invite them for a video chat and record them saying all the great things about your brand.

Another way to add social proof to your product pages is to ask your customers to post photos with their orders and received products. Customer photos not only increase trust, but also show products ”in real life’.”

5. Analyze your sales data, and plan the next steps

Now, you have your store up and running, have great products listed, and some orders are coming in, too. Many sellers think that’s enough. But if you want more, keep reading.

If you’re serious about your business, you have analyze your results, draw conclusions, and plan ahead. Here’s the simplest way to do that, or at least the first step to get even better sales of your products:

Go to your Google Analytics and take a look at your best selling products and most visited pages within the last 6 months.

Here’s how to find your pages with the highest traffic:

Behavior → Site Content → All Pages, and order by Pageviews.

Then find your best-selling products in the same period of time:

Conversions → Ecommerce → Product Performance, and order by Quantity.

Now compare:

Have a product page with high traffic, but few conversions?

There can be two reasons:

  • First – users can find this page, but it’s not persuasive enough for them to make a purchase. Think of improving your product descriptions, add videos, better quality images and photos of your products from multiple angles.

 

  • Second – if there are very few purchases or no purchases at all, submit a test order to make sure everything works and users actually CAN buy it. Here at Printful we use tools that help us notice errors instantly.

For instance, Ghost Inspector is a free extension for Chrome that automatically tests your webpage – it records clicks and notifies you in case user hasn’t been able to take some action, like add to cart or finish a purchase. That way you can catch bugs and fix errors quickly.

If there are no errors and everything works as planned, pay attention to usability – are your products easy to buy?

Buyers today are very impatient, and I meant it – your designs can be the coolest, but if you’ll make them difficult to buy, people will choose something less cool, but easy to order.

 

Have a product page with low traffic, yet many purchases?

Invest in advertising. People clearly love your product, so you just need to make it more visible and easier to discover. Start with Facebook and Instagram ads, which are easy to set up and proven to be effective. 43% of shoppers discover new products via social media, and 34% say social media influences their buying decisions.

This is just the beginning, you should keep testing and improving your store constantly. Because there are so many other things that can affect conversion rates. We mentioned page speed for seamless shopping experience, videos and reviews for binding trust and help users make smart buying decisions. But there are more!

ConversionXL is a great blog to keep an eye on because they often offer useful and tested ideas to boost your conversion rates. If you’re recently started with your store, this might be a good piece to start with.

Source: The Printful. Article by Krista Krumina (http://blog.theprintful.com/5-tips-to-get-more-customers-to-your-store-and-boost-your-revenue/?mc_cid=65663d80ee&mc_eid=5c9662932b)

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paypal

PayPal is shutting down its Windows Phone, BlackBerry, and Amazon apps

PayPal is thinning the number of mobile operating systems supported by the company’s flagship app down to just two: Android and iOS. The PayPal mobile apps for Windows Phone, BlackBerry, and Amazon’s Fire OS will be discontinued as of June 30th.

It’s fairly common to see these decisions for Windows Phone and BlackBerry, but a little less regular to see a company of PayPal’s stature just up and abandon Amazon’s fork of Android, which runs on Kindle Fire tablets and the failed Fire Phone. PayPal doesn’t offer much of an explanation for the decision, but claims it’ll lead to better apps for the remaining platforms. “It was a difficult decision to no longer support the PayPal app on these mobile platforms,” said Joanna Lambert, PayPal’s VP of consumer product, in an announcement on the company’s blog. “But we believe it’s the right thing to ensure we are investing our resources in creating the very best experiences for our customers.”

PayPal is quick to point out that despite being left without a native app, affected users will still have full access to PayPal’s mobile website for account management and money transactions. There are other options, too; BlackBerry users can still send peer-to-peer payments with PayPal through BBM. And on the Windows side, Outlook.com users can enable the PayPal add-in to send payments right from the email app.

“We remain committed to partnering with mobile device providers, and we apologize for any inconvenience this may cause our customers,” Lambert said. PayPal claims that putting a sharper focus on just the two apps will allow the company to “innovate and make enhancements to PayPal’s mobile experiences to give our customers the best possible ways to manage and move their money.”

Source: The Verge, Article by Chris Welch (http://www.theverge.com/2016/5/25/11777422/paypal-killing-windows-phone-blackberry-fire-os-apps)

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ontap-fb

7 helpful ways to use Google Now on Tap

Among the new features announced with the current version of Android last year was Google Now on Tap, an extension of Google Now and Google search to practically every possible screen on your smartphone.

While the feature was received with quite a bit of fanfare, it’s not always as practical as Google would have you believe. It’s very hit or miss. Often giving you no useful search cards when you would expect it to.

However, there are some situations where Google Now on Tap shines and makes what would normally be a multistep process just a tap or click away. Here’s how to get the most out of Google Now on Tap.

Find out when your favorite band is playing
With Google Now on Tap, you can quickly check for upcoming shows or concerts by long-pressing the home button when listening to an artist in a music app like Google Play Music or Spotify, or while viewing their Facebook page. Once the card for the band or artist appears, scroll all the way to the right. If upcoming tour dates are available, you will see an option called Events. Tap this to icon to bring up more information.

Find a music video for a song
If you’re listening to a specific song in a music app, bringing up Google Now on Tap will provide quite a bit of information on both the band and song. If there’s one available, it will also provide a direct link to the official music video on YouTube. When you tap this icon, YouTube will launch, the video will load and it will begin playing.

Create a calendar event
If you’re trying to make plans with friends, queueing up Google Now on Tap will suggest creating a new event in your calendar. If you tap the card, your default calendar will open, jump to creating a new event and input the details discovered by Google Now. Tweak the information (such as location and time) and save the event.

Get more information on news stories
If you keep seeing the same story pop up in your news feeds and you don’t know the backstory, you can quickly find it with Google Now on Tap, which is surprisingly great and providing some context on different stories, people, events and more.

Check package tracking
Google Now will automatically track packages for you as it finds valid tracking numbers in your inbox. However, if you’re viewing a tracking number on a website or a friend sends you a tracking number in a chat, you can quickly track the package without having to copy and paste the tracking number. Instead, just summon Google Now on Tap and tap Track [carrier] Package.

Search for product reviews
Amazon product reviews aren’t always the most reliable or trustworthy writings. Often, old Amazon listings get repurposed for new (and sometimes completely unrelated) products by the same company. The issue of paid or incentivized reviews also exists, and some reviews just aren’t reliable.

Place dinner reservations
If you’re on the Facebook page of a restaurant, someone mentions it in a chat or you’re on their website but can’t find a way to book a reservation, make sure you have the OpenTable app installed on your Android device and long press on the home button. If the restaurant is available on OpenTable, you can also then jump into booking a reservation from Google Now on Tap.

Source: CNet, Article by Taylor Martin (http://www.cnet.com/how-to/7-helpful-ways-to-use-google-now-on-tap/)

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