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10 of the Best Brands on Snapchat

Snapchat has become an established media platform valued at over $16 billion and with over 100 million users. As for the age range of their users, 45% of all Snapchat users in the U.S. are between the ages of 18 and 24, and 60% of U.S. smartphone users ages 13 to 24 use Snapchat.

That’s why brands from every industry and with all manner of target demographic are using Snapchat to connect with their fans and customers in a way that’s low-cost, but highly personal and engaging.

10 of the Best Brands on Snapchat

  1. Sour Patch Kids
    Username: @sourpatchsnaps
    Many of the earliest adopters of Snapchat were teenagers, which gave the snack company, Modelez, an incentive to hop on the platform to promote its Sour Patch Kids candy brand.

    In 2014, one of the company’s major goals was to grow awareness among their core demographic: candy-loving teenagers in the United States. Because teenagers were reportedly spending more and more time on Snapchat, they decided to go there to create fun content teens could share with one another.

  2. Everlane
    Username: @EVERLANEThe folks at Everlane use Snapchat as kind of a backstage pass into their ecommerce business, their events, and their culture. They use the Snapchat Story feature to create narratives around giving tours of their spaces, interviewing customers in their brick-and-mortar stores, and previewing new products. On #TransparencyTuesday, for example, they use Snapchat to record a walkthrough of their business or factories.
  3. General Electric
    User name: @generalelectricThey’ve done an awesome job of using their platform to showcase their geeky personality and to encourage interest in science — something they’ve done well on other social media networks like Instagram and YouTube.

    One of the best ways they use the platform is in a series in which they answer users’ questions by explaining scientific concepts in a concise and fun way.

  4. Gatorade

    Gatorade doesn’t have a Snapchat account of its own, but thanks to their epic sponsored lens Snapchat at the Super Bowl this year, we think they deserve a place on this list.

  5. Warby Parker
    Username: @warbyparker

    At Warby Parker, Snapchat is used for a variety of topics: everything from showcasing their products to giving users a chance to hear from the company’s co-founder Neil Blumenthal.

    They have several Snapchat series, including a brand new one called “Desk Job.” In one recent Snapchat Story, they featured one of their brand creative managers for his five desk essentials. Once a Snapchat Story is up, they promote them on Twitter, Instagram, and LinkedIn.

  6. GrubHub
    Username: @grubhub
    GrubHub, also an early Snapchat adopter, has been putting out content on about a weekly basis since late 2013. But they use Snapchat a little differently than many of the others on this list. Rather than producing one-way content, GrubHub focuses on building out an active community by sending out Snapchat messages that require responses, like exclusive coupons, contests, giveaways, and promotional codes.

    They became one of the only brands to interact with almost every single Snapchat message sent to them by users, every single day of the week. By the end of 2014, GrubHub had earned the highest Snapchat score of any brand (53,668 at that time). This impressive commitment to engagement earned them a finalist spot in the Shorty Awards.

  7. The New York Times
    Username: @thenytimes

    The writers, editors, and other people at The New York Times use Snapchat a little differently — sometimes poking fun at their misunderstanding of it, other times using it as a storytelling platform.

  8. DJ Khaled
    Username: @DJ Khaled may not be your typical brand, but he has single-handedly redefined the celebrity presence on Snapchat — and there’s a lot brands can learn from him. In March 2016, less than a year after DJ Khaled had even heard of the app, it was reported that his Snapchats were attracting around 3 million to 4 million viewers each.

    What’s his secret? First, his style of shooting videos is really effective. He likes to pair mundane daily routines — like putting on deodorant and watering his plants — with funny commentary and one-liners.
    The combination of backstage pass-like topics, hilarious one-liners, and fun use of emojis makes Khaled’s account very shareable and followable.

  9. Domino’s Pizza UK
    Username: @DOMINOS_UKThey have never been afraid to experiment with new social media channels. They were the first brand to use Tinder as part of a 2015 Valentine’s Day campaign, and their “Tweet to Eat” campaign let fans order pizza via Twitter by sending a pizza emoji.

    As for their global presence, their social media teams around the world have adopted the platform at different times. For example, Dominos Australia started using Snapchat as early as 2013, sending out Snapchat Stories that aligned with campaigns they were doing elsewhere on social media.
    The U.K. team at Dominos Pizza didn’t get on Snapchat until January 2016, but they started out with a pretty cool experiment that led to a lift in orders. On January 20, 2016, they turned their Snapchat Story into a short film, titled “Dough to Door.” The film follows the journey of a Dominos delivery driver who hits a few obstacles on his way to deliver a pizza to a customer — including an alien invasion.

  10. HubSpot
    Username: @hubspotincWhile there are a lot of B2C brands doing cool things with Snapchat, there are far fewer B2B companies that have successfully built a following. This is a challenge we wanted to take on here at HubSpot, which is why we launched our Snapchat channel in March 2016.

    To make our Snapchat channel valuable, we’re using it to serve as both a marketing and a recruiting channel — a place where we can showcase our unique culture and perks, our awesome employees, and the inbound philosophy.

    On the marketing side, we like to give followers a good look inside the company and showcase our culture. The goal here is to be educational, informative, and lovable, which are very familiar goals on our marketing team.

Source: HubSpot, Article by Linday Kolowich (http://blog.hubspot.com/marketing/snapchat-best-brands)

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