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6 reasons to boost SEO & content investments with influencer marketing

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six reasons to extend your existing SEO and content campaigns with influencers.

1. You are already invested

Whether your main campaign focus is organic search, paid search or both, content marketing is at the core. In fact, once a content strategy is set and you are ready to attract targeted eyeballs to your web presence to build awareness, the tactics of SEO, PPC, native ads, email and so on are simply techniques you are investing in to develop your audience. Adding influencer marketing is an effective way to extend the reach of an existing content campaign, as well as tapping into new audience sources, through people who have access to your target market.

In a recent survey, digital marketers were asked, “Is influencer marketing part of your digital marketing mix today?” Of the 250 respondents, 40 percent indicated they do include influencer marketing, while 60 percent indicated they do not yet leverage influencers. Given that influencer marketing has proven to be among the most cost-effective online customer acquisition methods, outperforming both organic and paid search, it makes sense to explore it as a tactic and include influencers in an existing content campaign you are already invested in.

2. Influencers hold the keys to your audience

As marketers and digital marketers, one of our main objectives is to attract our target market to our web presence through content, which helps them make a decision to buy from our brand. Easy. Intercepting our target audience with our content is the not-so-easy part, and we’re always seeking new and clever ways to get in front of our audience.

Most likely, every single prospect and customer, otherwise known as your total addressable market, has a social media account. Further, they are likely “following” someone — an influencer.

Since influencers hold the keys, you have to earn their trust in order to access their followers. Brands should build strong relationships with properly identified influencers. Just as there are no quick wins with SEO, effective influencer marketing takes time. Once a brand has built a long-term relationship with an individual who shares a target audience, that person can either be engaged to participate in an existing digital marketing campaign or a unique one. And there is a paid, owned and earned model for engaging with influencers. Regardless of how you interact with your influencers, always ensure that you are able to measure their activity through to engagement with your website, and ultimately, to sales.

3. Content distribution

Thoughtful distribution and amplification in all channels is key. Influencer marketing is an important aspect to content distribution. Think of it this way: Every single person in every social channel is a potential point of distribution for your brand’s content. A rule of thumb is to invest a minimum of 25 percent of your budget and resources into distribution.

In gShift’s survey, 250 digital marketers were asked, “How much of your digital marketing budget do you invest into content distribution?” Seventeen percent indicated they spend $0 on distributing content. Nineteen percent invest about 25 percent of their budget and resources, while just over half (54 percent) invest only 10 percent of their budget. Content distribution is one of the most significant missed opportunities in the execution of a digital marketing campaign.

Adding influencer marketing to the digital marketing mix will naturally increase these numbers and will further broaden your audience.

4. Word of mouth is powerful & trusted

Influencer marketing can be thought of as an extension of word-of-mouth marketing. As digital marketers, we all understand the power of WOM. Nielson’s 2015 Global Trust in Advertising Report states the most credible advertising comes straight from the people we know and trust. Eight in 10 global respondents say they completely or somewhat trust the recommendations of friends and family, but this trust isn’t confined only to those in our inner circle. Two-thirds say they trust other consumers’ opinions as well.
WOM is the primary factor influencing between 20 percent and 50 percent of all purchasing decisions. This makes adding influencer marketing to an existing digital marketing campaign a no-brainer.

5. Your long-tail SEO keywords will reveal long-tail influencers

Influencer marketing is not just about using celebrities to promote your brand. Rather it is more about finding long-tail influencers through great data sources.

You want to find the influencers who are diligently and frequently talking about “red high-heel shoes with buckles” rather than just “red shoes” and whose audience is intently listening to influencers and the specific long-tail phrases they are using. Influencer marketing is built for addressing niches.

Just like other digital marketing decisions we make, great data is at the core of influencer marketing.

And don’t forget to measure and collect data on the impact each influencer is having on your brand’s web presence and engagement with your content. This can be accomplished through influencer analytics.

6. Your competitors are doing it

Your competition is already doing it. And if by chance they are not, then why not get a head start and begin “out-influencer marketing” them!

Great influencer marketing data will provide insights into competitive influencer activity.

Source: Search Engine Land (

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7 Tips to Help Your Brand Win at Social Media

Having a strong social media presence is crucial for essentially every brand. However, the wrong social media approach can disengage followers, resulting in missed opportunities and an overall negative impact on your revenue potential.

Mastering social media, overall, isn’t rocket science: A combination of common sense and fundamentals goes a long way. Here are seven tips to help your brand win at social media.

1. Deliver value — not just advertisements.

Your social media audience members initially connect with your brand because they are interested in what you are offering. They might want to stay up to date on happenings or be aware of future sales and promotions. So, be interesting on social media — mix in some company culture posts, alongside promotional offers.

The last thing you want to do is push away followers because you post only predictable advertisements. Instead, be memorable and deliver value to ensure you keep your followers engaged and interested.

2. Leverage the reach of social media influencers.

Using social media influencers is hands-down the most effective strategy on social media. Now, there are always exceptions, but for the most part, almost every brand can use influencers to their advantage.

You will want to identify the social networks that your target audience lives on, then identify potential influencers who would be a great match for your brand. It’s extremely easy to get started — simply reach out to the influencer and make a deal.

3. Think beyond organic reach.

Combining the massive audience that platforms like Facebook and Instagram can put you in front of, along with their advertising targeting options, provides you with a huge opportunity to generate instant traffic, leads and sales. It’s also highly scalable once you develop a winning campaign.

4. Post consistently without overwhelming your audience.

Plenty of automation tools are available to help you manage your social media marketing, but don’t let extreme automation be your downfall. You want to be consistent, keeping your brand fresh in the minds of your followers, without being annoying and overwhelming.

5. Address issues and/or complaints immediately.

Social media has become a customer-service portal — it’s rather easy for consumers to get the attention of a company on social media. So, you need to learn to respond, and quickly. If a consumer posts something on your social media feed, ask him or her to contact you ASAP to resolve the issue quickly and painlessly. Don’t delete or ignore it — that can set off a complete storm of you-know-what.

6. Understand your analytics.

Resources like Facebook Page Insights and Twitter analytics provide you with all the information you need to see what is working and what isn’t.

Check these daily and stay on top of your campaigns. You can’t just throw up random posts and expect results. What type of content receives the most engagement? What types of content drives the most clicks back to your website? Learn how your audience members react on social media and optimize your efforts to cater to their habits.

7. Don’t be a ‘Jack of all trades, master of none.’

Imagine if you tried to maintain an effective presence on every social media platform available. That would limit the amount of time you could dedicate to each, severely watering down your effort on each.

Source: Fox News. Article by Jonathan Long (

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Social Media Lessons Learnt From Famous Instagram Pets

 You’d be pretty surprised how many valuable tips and tricks we gathered just by looking at profiles of famous pets. Do you know how to frame a perfect picture?  Whether it’s taking the perfect selfie or learning to endorse products, these famous pets have all the dish on how to make you the next powerful social media influencer. 

1. A good background makes all the difference.  One of the first things you must learn about taking photos for social media is how to stage a great scene. Choosing the best background is key if you want to flatter your face. 

2. Learn how to serve face. Proof that a strong brow alone can get you thousands of followers. 

3. Angles are everything.  It’s tough to make everyone look cute in a group selfie. The laying down angle isn’t very flattering no matter how naturally adorable you may be in real life. Stick to standing group selfies and always snap multiples.

4. Always take fashion risks.  It is important  to show off your style in your photos. If you want to stand out from other social influencers, you’ve got to experiment with bold looks. 

5. Build your brand. Grumpy Cat shows us the importance of self-branding if you want to have a strong social presence. Real name Tardar Sauce, she’s curated an Instagram based entirely off of her stage name. Now Tardar can be seen rubbing paws with celebs left and right.

6. Drink tons of water. This lesson is all about the importance of staying hydrated.  Getting enough water helps with maintaining a shiny coat and clear complexion, especially when you’re posting that #nofilter pic. 

7. Aesthetic is everything. A beautifully curated fashion blog can lead to big things in your social media future. Take Menswear Dog for example. His artfully crafted social site landed him a book deal. 

8. Disconnect from time to time in order to preserve a hint of mystery. Even major social media influencers need to unplug and relax every once and a while. Except, make sure to Instagram yourself taking a break from Instagram or else it doesn’t count. 

9. Product placement is key. Subtly endorsing products in your pics is huge if you want to land big sponsorships with iconic brands. 

Source: Eonline Article by Dominique Haikel (

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Gnack- powering influencers on Snapchat and Instagram

Brands are increasingly turning to power users on Snapchat and Instagram for influencer marketing campaigns, but that’s often a time-intensive process. Like much else in advertising, it’s an area ripe for automation.

That is the idea behind Gnack, a Texas-based startup that unveiled its plan to integrate the three at South by Southwest this week. Gnack wants to help brands and agencies programmatically purchase user-generated content from Snapchat and Instagram influencers and so-called “micro influencers,” or people with 10,000 followers on a given platform.

To use Gnack for programmatic buying, brands need to enter a few parameters including campaign objectives, negotiated price and target demographics, as well as preferred hashtags and the number of influencers. Snapchat and Instagram stars, on the other hand, need to log in with their Facebook account. Then the system will automatically analyze their social profile and further pair them with brands.

Brands should consider micro influencers who don’t necessarily have the biggest following but see high engagement on Snapchat and Instagram. By collaborating with ‘micro influencers,’ brands usually see three to five times higher engagement per Instagram post.

Gnack works like Niche, a matchmaker between brands and Vine stars acquired by Twitter last year. The platform also looks like Facebook Exchange in some ways because it streamlines the media buying process for brands and agencies. But different from those ad networks backed by social media platforms, Gnack doesn’t have access to Snapchat or Instagram API and thus cannot programmatically purchase branded ad space such as Carousel Ads on behalf of brands.

Programmatic is moving slowly in the social media space because networks like Facebook, Snapchat and Instagram are very protective of their data.

Although platforms like Gnack don’t have full access to the rich data sitting inside Snapchat and Instagram, they could still be able to speed up the campaign setup. While still in beta, Gnack is already working with Nestlé to drive sales with more than 100 Snapchat and Instagram influencers.

The company will officially debut its programmatic dashboard for advertisers around April 1 of this year.

To see the app’s website click HERE 

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