Snapchat Stories Is A Valuable One-to-one Communication Tool

Snapchat has been getting a lot of attention as of late, especially now the company is valued at US$18bn. But are people overlooking the company’s most valuable advantage? Snapchat Stories is a feature very few people seem to be talking about, yet some people feel it is the platform’s biggest asset.

What Is The Big Deal With Snapchat Stories?

People who have never used the Snapchat platform are probably not even aware of their Stories feature, albeit it is quite enjoyable to use. Not everybody’s life is spread out all over social media and sharing platforms, but for content creators and industry experts, Snapchat Stories is well worth exploring.

Reaching one’s followers through photos and videos in an intimate matter is the primary purpose of Snapchat Stories. Rather than platforms such as Twitter and Facebook, where content often gets lost in the sea of other information people share with the rest of the world, Snapchat Stories creates a direct link between the content creator and their follower.

But there is more to Snapchat Stories than just that, as the platform also knits everything shared in the past 24 hours together into one cohesive story. Such a valuable feature should not be overlooked by any means, yet not everyone seems to be aware of this addition. Granted, not everyone will find it very useful, but it opens up exciting opportunities.

Sharing the same content on any other social platform will force people to scroll through everything one has shared for that day. Very few people will bother to do so, as it can be a very tedious experience, to say the least. Snapchat Stories seems to make it a lot easier to do so, and many users have taken a liking to the concept.

Although this platform is not the best place to share links to written stories, there is a lot of value to be found in Snapchat Stories. Moreover, it is rather difficult to build a following on Snapchat compared to other social networks these days. But it can be well worth exploring for people who want to connect with their friends and followers.

Source: The Merkle. Article by JP Buntix (

Read More


B2B Social Media: An Underutilized Method for Improving SEO Performance


Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active.

With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. They are able to connect with buyers interested in their products and make a sale.

Why Does Social Matter to B2B Companies?

B2B marketers use social media for completely different reasons than their B2C counterparts. The sales funnel is much more intricate and the buying process is more time consuming than B2C.

Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning.

Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Marketers can continue to connect with individuals who are interested in what you are able to provide, but not be ready to make a purchase.

Approximately 93% of B2B marketers use social media in some fashion, but only 32% actually have a documented strategy in place, showcasing that social media is becoming fully utilized by B2B marketers.

So how do we leverage social media tactics in our SEO program work? Let’s look at two key social media strategies that a B2B company can implement to impact off-page SEO value.

Link Building

Link building done on its own is not nearly as effective as it can be when incorporating social media efforts. When used correctly, social can earn website quality links that can bring valuable traffic to your sites.

Links can be acquired by driving awareness between shared content and targeted social profiles.

Content shared on social can capture new visitors to your site. As it is retweeted/shared the reach of your content grows, placing it in front of new audiences who may utilize it in their content and link back to you.

Social profiles also enable companies to link back to their site. Even though most social sites have nofollow tags in place, they do enable users to gain link visibility through cross-linking and brand visibility.

How can you initiate a link building strategy with social?

Make your content shareable. Sites that have social share buttons on each page, especially on blogs, simplify the process of social sharing for readers. You can also add buttons for sharing specific types of content like videos, pictures, e-books, etc.

Tag your references in your social posts. We all want credit where credit is due, especially on social media.

And finally, invest the time in analyzing your social networking activity, to better understand the type of content and updates that resonate best with your target audiences.

Content Marketing Distribution

Content has been king in digital marketing since the early 2000s. Since that time, every company, teacher, mom, and so on has wanted to develop new content as soon as possible because that’s what Google wanted. It wanted fresh content.

Yet, as the Internet continues to mature and change, so have content strategies. Not only does content need to be fresh, it needs to be great.

Why does it have to be great? Well, on average, Americans consume 33 gigabytes of media per day.

There is a plethora of content on the Internet and if your content isn’t up to par with reader expectations, it won’t help your SEO value.

Having quality content is only one piece of the puzzle. Content strategies must also have a plan for placing the content in front of your audience. Unfortunately, many businesses struggle with this. While 53% of business owners know they need to develop a content distribution strategy, only 26% actually have one in place.

How can you initiate a content marketing distribution strategy with social?

Put your content where your audience is. To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they actually use. If your target audience consists of IT executives and CEOs, you’d want to disseminate content on LinkedIn instead of, let’s say, Pinterest.

Adapt your content to the preferred format of each social channel. According to Agora Pulse, as organic reach becomes more difficult to achieve, formatting content to fit the style can help your posts gain visibility.

Want to have your content shared more on Facebook? Add a smiley face as posts with emoticons typically receive 33% more comments, are shared 33% more, and get 57% more “likes”.

Source: Co-Marketing. Article by Justina Logozzo(

Read More


5 Ways You Can Harness Instagram to Get Leads and Close Sales

Until recently, Instagram was a pretty self-contained network that didn’t allow for any interaction outside it, except for a link in the bio. With the introduction of ads, the situation has changed a little, but Instagram remains somewhat closed off compared to Facebook, Twitter and Pinterest.

The hesitation to use this platform for marketing comes from illiteracy on how to effectively drive and measure sales from Instagram. Here are a few proven methods.

1. Use relevant hashtags.

While it seems like a no-brainer, there is still a lot of confusion on how to employ hashtags effectively. Some decide to not use hashtags whatsoever, or stuffing every image with 30 irrelevant hashtags.

Think of them as keywords. Have a good variety and use just enough to be discoverable. If you want to include abbreviations used in your industry, make sure to check what those abbreviations can lead to on Instagram. Not all abbreviations are what you think they are, so click on it to see what kind of content pops up. Another advice is to spend some time analyzing the best hashtags for your niche. For example, foodies might use #foodporn instead of #lunch.
2. Think where you link.

Get clear on what you want them to do on your site and link to the most appropriate page. Send them to an “about” section, store page or to your latest blog post. If you feel like nailing this Instagram game down, create a landing page specifically for Instagrammers with a special offer or a call to action. It is also a good idea to talk to them in their language and make experience on your website cohesive to experience on the network.

One issue is the fact that analytical software usually attributes Instagram traffic as “direct,” meaning it treats these people as though they simply typed in your URL. To combat that, create a special separate trackable URL, either using tools like or, or Google URL Builder if you’re employing Google Analytics. This way, you’ll know exactly how many people clicked on that URL.
3. Tell a story with pictures.

Instagram is all about creative visual storytelling. If you want people to convert into customers, “hook them in” with an engaging story of your brand.

Paint the picture with every new post. Don’t forget that text here matters as much as the visual aspect of it. While the visuals will draw people in, text is what will make them stick for the journey.

Irrelevant images, inconsistent branding and wacky filters will not help you get more customers. But masterful crafted storytelling will entice people to click on that link in the bio we’ve just discussed.

4. Check your competition.

It helps to watch what your competition is doing. Get a clear picture of what works and doesn’t work for them and improve on it. Or, create a completely different experience on your page.

See who they are following and who follows them. Be on the lookout for any influencers or people with huge followings. If you do identify influential profiles following them, see if you can reach out to them and get them to follow your brand as well.

5. Don’t shy away from occasional sales.

If you want sales, go after them directly. Delight your customers occasionally, and create a special Instagram-exclusive sale with a promo code. Upload an eye-catching graphic with a huge copy over it. Do it sporadically, though.

If you haven’t tried them yet, employ Instagram ads. You might get amazing results relatively cheap. If you know your audience, it shouldn’t be an issue to identify more people with similar tastes and interests. It all depends on your skillful copywriting and great offers.

Instagram really doesn’t require more time or energy than any other social network. Yet, you have to be diligent and clever in your tactics.

Source: Fox News, Article by Lesya Liu (

Read More


Facebook Carousel Ad as a Page Post

Last year, Facebook introduced the carousel formal for Facebook ads, which let advertisers showcase multiple images and links in one ad. Since then, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.
Given the success of carousel link ads, today they’re extending the format to mobile app ads. Right now you can use Facebook carousel as a page post.
Here you have the steps you need to follow in order to do it:

#1: Set Up Your Facebook Carousel Ad

First, you need to create your Facebook carousel ad. Next, enter a URL. This is the final URL visitors click through to at the end of your carousel, so you may want to choose your main website for this one.

Now, name your campaign something that you can easily recognize later. Then click the Set Audience & Budget button.

Next, choose your ad audience. If you want to run this as an ad, you’ll want to get specific about your ad targeting.

Now set your ad budget. Set the lifetime budget as low as $25 so that even if your ad does run, you won’t spend that much. Then click Choose Ad Creative.

#2: Design Your Carousel Ad

Now, you’ll design your carousel ad. First, select Multiple Images in One Ad. Next, connect your page so the ad will be shown in the desktop news feed.

Remove all other placements except the Desktop News Feed, as they’re unnecessary.

Configure one to five images, links, and calls to action for your carousel ad using the following specifications.

Be sure to click through your carousel images one more time to ensure that the images, ad copy, and URLs are correct. You can click the Review Order button to get a quick glance at all of your settings. Then click the Place Order button to place the ad into Facebook’s review queue.

#3: Pin Your Carousel Ad to Your Facebook Page as a Post

At this point, you will be taken to your Ads Manager dashboard.

In the box to the right, you’ll see a See Post link. Click on the See Post link to go to your carousel ad post.

Then click on the Share link to share the post and use the drop-down menu to choose the Share on a Page You Manage option. Select your page and remove the via tag that appears in the Say Something About This area. Then add your own descriptive comment.
Now post it to your page. You should see a confirmation of success. Then use the arrow at the top right to pin it to the top of your page wall.

At this point, you can either let your ad campaign run or go back to your Ads Manager dashboard and toggle the ad and the campaign off. The choice is yours and won’t affect your pinned post.

8 Ways to Use Pinned Carousel Ad Posts to Drive Traffic

  • Feature your top three to five products or services.
  • Showcase the top three to five features or benefits of your products or services.
  • Display the top three to five lead magnets you have to offer to capture new subscribers to your email list.
  • Show your top three to five staff members.
  • Highlight the top three to five stories of the day or week, depending how often you publish.
  • Include the top three to five social media profiles you want fans to connect with you on.
  • Display the top three to five job openings you have now.
  • Feature the top three to five charities or crowdfunding projects you support.

As you can see, the possibilities for carousel ads are endless. And thanks to the Ad Preview option, you have the choice to actually run an ad or just use the post to gain some organic engagement and possible click-throughs to your website.

Click HERE to read the full article and see the step by step of the process with images.

Read More