facebook

Facebook’s Next Big Bet Is Making Your Phone’s Camera Smarter

Facebook has gotten us all to share text posts and photos, and is seeing a lot of use of video. Now, it wants to turn is all into live streamers, and use advanced technology to aid our use of our phone cameras: That’s the gist of an outlook that Facebook’s Chief Product Officer Chris Cox gave at the Wall Street Journal’s WSJ.D Live conference in Laguna Beach, Calif. Tuesday.

Cox said that Facebook has already seen 400 percent growth in live streaming since opening it up to all of its users in May. Not all of that is coming from users watching broadcasts of major media brands, he explained, adding that the number of small broadcasters — teenagers that stream to just a dozen of their friends — was a surprise even to Facebook itself.

Key to Facebook Live’s future growth will be technology that adds to the live broadcast experience, said Cox. He showed off one example that Facebook is currently experimenting with in the lab: An app that automatically takes the camera input and in real-time renders it in the style of famous painters like van Gogh using neural networks.

The bigger idea behind experiments like this is to turn the camera into an advanced tool that unlocks live streaming and augmented reality experiences, said Cox. “This is going to help take the technology to the next level.”

Cox was joined on stage by Facebook’s Chief Operating Officer Sheryl Sandberg, who argued that Live is an evolution of free expression on Facebook, complete with the challenges that come with it. The company has been in hot waters in the past for overzealous removal of content, and suggested last week that it was ready to relax some of its guidelines for acceptable content.

“Facebook is a platform for all ideas,” Sandberg said. “We also want to be a really safe community. Those two things can come into conflict.”

As Facebook is making decision what content to keep on its platform and what to ban, it often finds itself confronted with criticism that it is exercising editorial control — a charge that Sandberg and Cox denied. “A media company is about the story that it tells,” said Cox. “A technology company is about the tools that it builds.”

Source: Variety, article by Janko Roettgers (http://variety.com/2016/digital/news/facebook-chris-cox-sheryl-sandberg-live-1201900331/)

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snapchat

Snapchat and Travelers showing the World

Now a days there are better uses for the social media app (Snapchat), especially when put in the hands of world travelers.

Imagine having your own personal travel shows and tours of far away places, in the palm of your hands for you to view whenever you’re feeling a little wanderlust. That’s what will happen when you follow these full-time travelers, who Snap to literally put the world in your hands!

Full time travelers use SnapChat to show what’s really going on behind the scenes when they travel and are taking those seemingly perfect-looking Instagram shots. Often, they make tutorials for travel tips and tricks, like how to use the flexible option to get hundreds of dollars off flights, how to pack a carry-on, and even how to use a GoPro to get photos like theirs!

Some examples of this type of travelers are:

  • Matt (Expert Vagabond) has been a full-time traveler for the past 5 years now, and shares his crazy travel adventures from around the world in real time. Recently he was snapping the Northern lights in Norway, and the Mayan ruins in Mexico, and right now you can catch him snapping things like classic cars in Cuba!
  • Anna is another full-time traveler whose Snapchat ranges from a variety of entertaining things. She’s really good at capturing the behind-the-scenes life of travel bloggers, for instance; she snapped me while I was attempting to take a GoPro selfie over the edge of a cliff, and also snapped Matt (ExpertVagabond) after he accidentally broke the shifter in a beach buggy in Cozumel. She also manages to always find cute animals to snap, and shows her skills when practicing aerial! Right now she’s snapping from Havana, Cuba!

  • Drew Binsky  is a full-time traveler and Snapchatter, sharing his fun adventures around the world. Follow his entertaining Snapchat to get a behind-the-scenes look at the world’s best cities, festivals and activities. Drew frequently plays games with his followers, giving out free prizes like postcards to people who snap him back! Drew is currently Snapping his adventures in Indonesia, and then he’ll be taking you around New Zealand, Fiji, Vanuatu, Australia, Singapore, Malaysia and Vietnam until June!
  • Hannah and Adam are the dynamic duo behind the blog and Snapchat Getting Stamped, and are an awesome full-time traveling couple! #relationshipgoals. They’ve been on 22 flights this year already, and just spent two weeks in Israel. Now they’re exploring Cuba for the next few days before heading back to Playa del Carmen, Mexico!
  • Alicia (AliciaExplores) has quite the entertaining Snapchat account with her lovely travels and witty presentation. Recently I just watched her do a full on conversation as a face-morphed tiger, and I’m pretty sure she was Snapping it from her seat on the plane! She also likes to include the people in her life who are close to her, which, I’m sure get a kick out of being her Snapchat victims! See what shenanigans she’s currently up to in the UK right now!
  • Tom is a full-time traveler who uses his Snapchat to show what’s really going on during his travels instead of just looking at his beautiful Instagram pictures (I’ve seen them, they’re pretty great). See how he goes from slumming it in 0 star hostels to the most exclusive 5 star hotels, and how he sips cocktails on rooftop bars then will go have a beer with locals and try the local food. He cliff jumps, snorkels, and climbs mountains for a shot of an amazing sunset. Right now you’ll be able to see him snapping from Southeast Asia!

To see more examples click HERE

Source: Huffington Post Article by Alyssa Ramos (http://www.huffingtonpost.com/alyssa-ramos/these-travel-snapchat-accounts-literally-put-the-world-in-your-hands_b_9606270.html)

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social-bakers

Track Facebook Reactions in Socialbakers

Just days after Facebook added the first Reactions metrics into the Insights API, Socialbakers became one of the first companies to integrate them. Now, clients can see the different ways their post engaged Facebook users, giving clearer insight than ever into just how the audience reacts to a post. Did it excite, amuse, sadden? These answers offer so much more insight into your post’s effectiveness than a simple Like ever could.

socialbakers

As users continue to adapt to using Facebook Reactions, this textured look into audience behavior is only going to become more valuable. Eventually, it may be used to inform which posts are most favored in the News Feed!

With Facebook Reactions integrated into Socialbakers Analytics, people’s perception of your brand just went from B&W to a whole range of color…and now you can keep up!

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facebook canvas

Facebook introduces Canvas, A Full-Screen Ad Experience

Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. They’re similar to Instant Articles, which allow publishers to share their content in an instantaneous fashion, bypassing slow load times. However, that’s not the same here. This isn’t a special feed from your website.

TechCrunch has described Facebook Canvas as “Instant Ads.” Canvas allows you to build a unique experience with the combination of text, images, videos, carousels, product feeds and more.

It is fairly well understood now that of the time people spend online, they’re spending it on mobile and in just a handful of apps, including Facebook. What’s remained top of mind for advertisers is how challenging it is for them to tell compelling brand and product stories on mobile in ways that are enjoyable for people and effective for their business. The data tells them people are discovering content, brands and products in mobile apps, so advertisers are looking for new and creative ways to share information with people there.

Facebook is committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. They’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile. But the website that opens after someone clicks on an ad is often slow to load and not always optimized for mobile, creating a disjointed and frustrating experience for people. And website pages are only growing in file size. In 2015, the average website page was three times bigger than it was in 2011,1 and slow load times are a top reason people abandon a website.
These trends tell us that advertisers need a better way to share information after people click on their ad, and the information offered after someone clicks needs to load quickly, look beautiful on mobile and allow people to take action easily.

Canvas is here—a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously—to solve this problem. Canvas was created with input from the creative community at every step and is designed to help businesses tell stories and show products on mobile devices in a beautiful way. Canvas is available to advertisers around the world starting today.

Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products. You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.

With Canvas, you have complete creative control to achieve any objective like telling your brand story, promoting a new movie and showcasing your products
Canvas: a better way to tell your brand story and promote your products on mobile
Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.
Within a Canvas, people enjoy moving through digital stories easily. They can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t. And Canvas uses the same technology that makes photos and videos load quickly on Facebook, so it loads as much as 10 times faster than the standard mobile web.

How advertisers are using Canvas

Canvases are easy to create and are already helping advertisers achieve their goals, whether they want to strengthen their brand or promote products. Here’s how a few brands are using Canvas to connect with people on mobile and drive their goals.

To see some examples click here or here

To get started using canvas click here! 

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